What Ezra is, and what we believe.
Ezra is an AI agent that lives in your iMessage. He helps with the small stuff that eats your day. He's built around a few specific beliefs about how AI should feel — and a strong opinion that most of them don't feel that way today.
Why we built him
The AI products that exist right now are mostly built for a specific kind of person: someone who already knows what AI is, who has time to learn the tool, who's comfortable opening another browser tab to talk to it. That's a tiny fraction of people.
The bigger group — the people who'd actually benefit most — never engages, because the friction is too high. Open the app. Sign up. Configure preferences. Remember it exists tomorrow.
We wanted to build something for those people. Something that doesn't ask you to come somewhere, learn something, or change your habits. Something that just shows up where you already are.
iMessage is where most people in the US already are, all day. So that's where Ezra lives.
What we believe
1. AI should feel like a friend, not a tool.
The product surface, the voice, the way Ezra talks — all of it is designed to feel personal, not transactional. Not a customer service rep. Not an "assistant." A friend who happens to be useful, and who isn't in a hurry to make you grateful.
2. Setup should be invisible.
Most products with the word "AI" in them have setup wizards, configuration panels, preference toggles. We don't believe in those. The setup happens in conversation, while value is being delivered. By the time you'd have finished the wizard, Ezra has already replied to a real email.
3. Doing less is often more helpful.
Ezra doesn't fill silence. He doesn't celebrate small wins. He doesn't try to keep you engaged. The point of him is to take things off your plate — and that means being okay with the silence after he's done.
4. Your data stays yours.
We don't sell your data. We don't share it. We don't train AI models on it. Memory is opt-in by use, visible to you any time, and deletable in one text. We built the privacy commitments into the architecture before we shipped — not as a marketing add-on after.
5. The product is a contact in your phone.
Not an app. Not a dashboard. Not a brand experience. Just a number you save in your contacts, like your sister or your dentist. The branding ends where the conversation begins.
What we don't do
We don't put founders' faces on the website. We don't try to convince you we're "AI experts" or that you should follow our journey. We don't have a manifesto-length about page that's really about us. We don't treat product launches as a story about ourselves.
The product is the product. Ezra is the personality. We're behind the curtain, and we like it that way.
How we think about money
Ezra is free right now. Free isn't a stunt — it's how we want to learn. The longer we can stay free, the more we can serve people who'd never sign up for something at $20 a month.
If we ever introduce paid features, we'll be transparent about why and what they do. We won't paywall things people are already using. We won't price-anchor by intentionally degrading the free tier. And we'll always tell you in iMessage at least 14 days before any charge.
We don't believe in surprise bills. Ever.
How we built the privacy
Most products write a privacy policy after they've built the product. We wrote ours first. Then we made the architecture obey it. The policy has a "60-second version" at the top because we wanted you to be able to read it in a minute and trust that the rest of the document is the same thing in more detail. Read the policy. It's actually readable.
Specifically:
- We use Anthropic's Claude API in the no-training-by-default mode. Your data never trains a model.
- OAuth tokens are encrypted at rest. Nothing about your accounts is stored in the clear.
- Memory is auditable, editable, and deletable on demand.
- "Delete me" wipes everything within 24 hours. Backups within 30 days. No retention loophole.
- If we ever have a security incident, you'll hear about it in iMessage within 72 hours.
Who Ezra is for
Anyone with an iPhone who has stuff to manage. That's a wide net on purpose.
- Solopreneurs and consultants who'd hire someone if they could afford it
- Parents who don't have time for another app
- Real estate agents whose inboxes don't stop
- People who tried ChatGPT and bounced because it was too much work to use
- People who never tried AI because they thought it wasn't for them
- Your mom
Especially your mom.
What's next
We're shipping. Adding integrations. Listening to what people text Ezra. Watching what works and what doesn't. Building the things that make him feel more like a friend, not more like a tool.
If you want to follow what we're building, the blog is where it shows up. If you want to text Ezra, the homepage is where to start.
Either way: thanks for reading. We hope Ezra is useful.